When you Search Engine Optimize your blog it can make a huge difference in the amount of traffic your blog receives. How can you SEO your blog? Try these 5 tips!
Most businesses recognize that they need a blog. Content marketing is a hot topic right now – and with good reason. More blog posts mean more traffic to your website! However, few businesses are maximizing their blogs potential because they are neglecting search engine optimization (SEO).
#1 Pick the Right Domain Name
If you are blogging for your business, then house your blog on your business website!
However if you don’t already have a website, then your blog’s domain name should contain the keyword that are you attempting to show up for in search results.
It is better to include your main keyword than to have a catchy title that won’t get you found in search results!
#2 Once You Have a Domain, Stay There!
The longer you stay on a particular domain, the higher your domain authority gets. Think of domain authority as Google’s trust level of your website. Higher domain authority means more trust from Google, which translates to higher ranking in search results. Changing your URL could have devastating effects on your blog traffic. SEO your blog and choose your domain wisely, then stay put.
#3 Update Your Blog Regularly
Another way you can SEO your blog is by updating it regularly. Every time you post a new blog you are giving that search engine robot new material to crawl. New content is seen as more relevant by search engines. For the best results, posts should be a minimum of 300 words, with 500 or more being ideal.
Don’t let your blog get stale. Not only will it hurt you in search results, it will also cause you to lose the attention of your already loyal readers.
#4 Make Sure Your Blog is Mobile Friendly
With Google’s recent update, “Mobilegeddon” became the SEO word of the year. If you want to rank in mobile searches, then it is important to have a mobile friendly blog site.
Making your blog mobile friendly will not only help SEO your blog, but will also provide a better user experience for your readers. This isn’t just about ranking in search. It’s about taking care of your customers and potential customers and encouraging them to utilize your blog to meet their needs.
#5 Sprinkle Keywords Throughout Your Posts
Keywords are the building blocks of Search Engine Optimization. To SEO your blog, use them in your header title (H1). Include keywords in your meta titles. Sprinkle your main keywords throughout your posts. When a search engine analyzes your blog post, think about which words are going to show up the most. These should be your keywords.
However, gone are the days of over-stuffing keywords! Only use your keywords in a way that makes natural sense to your reader. Content should be first, keywords second.
Want to Know More About Search Engine Optimizing Your Blog?
If you would like to find out more about SEO or content marketing contact TotalCom Marketing today and we will create a strategy to help you make the most of your blogging efforts. Or if you haven’t started your blog, we can help you do that as well.