iPhone X facial recognition

Could the iPhone X Change Digital Advertising?

You took the plunge about the iPhone X and you’re not even sure if you’re supposed to say iPhone X or iPhone ten. But what’s the big difference between this model and the one you had before collecting a new monthly payment added to your stack of bills? Facial recognition is the big difference. Are you unlocking your phone or is it unlocking you? This could bring in a new era for marketers. Since the announcement of the iPhone X, facial recognition has quickly become the topic of dinner conversations everywhere. Facial recognition used to be reserved for top secret….

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High Quality Web Pages

How to Improve the Google Ranking of Your Site

There’s a list of factors Google considers when grading your pages as high or low quality. These range from page load times to grammatical mistakes. Top rankings are crucial to the success of your business. According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent of less of total traffic. Today, we’re going to unlock the secrets of how to improve your Google ranking.     What is considered high quality for Google?   Unique content Valuable Content Google wants relevant helpful content. This is information that’s typically….

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paid social media budget

Why You Should Increase Your Paid Social Media Budget

These days, Facebook, Twitter, Instagram and other social media platforms are changing the way clients and businesses interact. Social media is certainly something that you can’t afford to ignore.   Paid social is having a banner year in 2017. Analysts from HootSuite predicted that social ad spending will top $35 billion this year.  Judging by the past several years, which have each seen consistent growth, that growth will continue into the future.     As long as you do it right – paid social is an excellent investment in your marketing plan. Here are 3 reasons why.     Paid….

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keyword research

A Guide to Keyword Research

There’s no need for me to go on and on about why keyword research is essential for your brand’s  marketing success. It is important however, to note there is no universal approach to executing keyword research. It will vary based on:   Your website (authority, number of pages, quality of content, etc); Your goals and objectives (branding, exposure, traffic, leads, sales); Your budget, resources and deadlines; Your industry and competitive landscape. I am going to give you a keyword research framework that can easily be adjusted depending on the goals and resources of your brand or product.   Evaluate top….

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Mobile Friendly Website

Mobile Friendly Website. Why it’s Important

You’ve heard it before. You should have a mobile friendly website. But why? And how can you tell if it is or not?   First, Why a Mobile Friendly Website?   Reason #1: Increase in Usage of Mobile Devices   According to a January 2017 report from Pew Research, here are a few arguments that your company’s website should be accessable and easily navigable on a mobile device. (Note that by “mobile” we mean devices including smartphones, tablets and e-readers).   95% of Americans own a cell phone of some kind and almost 80% own a smartphone. (In 2011, smartphone….

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Importance of Color in Branding

Color is a Powerful Tool for Branding Your Business

While we understand that color is a powerful branding and advertising tool, what is less clear however is exactly how to use color to get the desired results. So here are a few tips for using color to effectively communicate your brand.   Keep Your Choices Simple   First of all, when choosing a color palette for your company logo or marketing materials, stick to a maximum of three. Keep in mind the fewer colors in your branding, the easier it is for consumers to associate your brand identity with your organization.   Remember, white and black count. For instance,….

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Digital Audience Segmentation TotalCom

Better Targeting with Digital Audience Segmentation

Digital ads aren’t like magazine or traditional television ads. Because digital ads come with a plethora of targeting options – from targeting devices to reaching specific people – digital audience segmentation can help you reach the right audience.   Digital Audience Segmentation Strategies   Demographic   First, is demographic segmention. This is the most basic and of course is where the audience (potential customer) is divided into externally measurable characteristics such as age, income, sex, etc.   Behavioral   Second, behavioral segmenting, This is a more focused form of market segmentation, which groups consumers based on specific consumption patterns they….

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Digital Social Trends

Digital Social Trends for Marketers 2017

It is important to be aware of these digital social trends so you can plan ahead, be prepared and remain competitive in your industry.   Digital Social Trends: Online Reviews When you initially hear of a new restaurant, local retail store or neighborhood coffee shop, your first move is to end the curiosity with an online search. When potential customers search for a business, they will instantly see the star rating and review panel. As a result, If reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. As a result, online reviews….

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Superbowl advertising

Super Bowl Ads: Keeping the Tradition in Traditional Marketing

CBS, one of the largest broadcasting services in America, gains millions of dollars in revenue from one event every year: the Super Bowl. Because of this, the cost of advertising on traditional marketing channels increases annually. Traditional marketing channels like television manage to stay lucrative with the help of live sports game which drive hundreds of millions of viewers to cable. This year 30-second advertising spots during the NFL championship game sold for over $4.5 million – an astounding sum! It was inevitable that prices spiked again for Super Bowl LI which took place at NRG Stadium in Houston, Texas…..

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television ads can increase website traffic

Television Ads Can Increase Website Traffic

Television ads can increase website traffic, prospects and sales. Combine Digital and Traditional Media for More Marketing Success As consumer, we will sit in our dens, watch our favorite telvision show, with a laptop, ipad or smartphone in our laps. When we see something we want to know more about – an actor, a product or service, it is so convenient to use this opportunity to find out more. As a marketer, to optimize success, consider a strategy including a combination of both digital and traditional media. Television Ads Are Still Relevant Even though digital advertising is the way of….

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Gmail Sponsored Promotions Notebook

Gmail Sponsored Promotions: Email Inbox Advertising

  What is GSP? Gmail Sponsored Promotions is an advertising tool by Google. Through GSP, your business can target specific users based on activity tracked through their Gmail accounts. Google anonymously selects users’ Gmail inboxes to crawl, then retrieves keywords from messages in the inboxes. If your company is bidding on a keyword found in a user’s mailbox, your ad is then eligible for GSP and thus being displayed in that user’s inbox. To take the most advantage of what GSP has to offer, your business can bid on the competition. Suddenly, you are eligible for the same inboxes as….

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television advertising

New Trend? TV Stations to Reduce Advertising Inventory

If you’re like most people, the last thing you do every night is lie around on the couch and watch television. Millions of people at any given time are watching television. For this reason, television advertising through traditional marketing channels  can be expensive. Even Less Opportunity? What if the amount of ad times available was even less? If there were even fewer TV commercials – could networks charge more? The value suddenly increases the more rare it is, does it not? In recent years, the company Viacom, which owns channels like Comedy Central and MTV, has seen significantly lower ratings. Expert….

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