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iPhone users

Do iPhone Users Spend More Online Than Android Users?

Do iPhone Users Spend More Online Than Android Users? The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?   Why am I asking this question? It’s hard to wrap your mind around why people buy iPhones. They’re more expensive that their Android counterparts, which some argue offer the same or increased functionality. When this hypothesis first appeared, people were comparing Mac desktop users and PC desktop users, but the game has changed….

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Marissa-TotalCom Business Intern

Meet Marissa: TotalCom’s Business Intern

Hometown: Birmingham, AL   About Me: Forward thinking, problem-solving and driven senior at The University of Alabama. Pursuing a degree in public relations with a specialization in sports and entertainment communication management and a minor in sociology. Passionate about entertainment, people, travel and the evolving field of communication.   Why TotalCom: The core values of TotalCom reflect the keys to success in the marketing communications field. Integrity, excellence, respect, responsiveness and passion are essential tools for any PR practitioner’s career. I hope to gain insight into the everyday aspects of a multi-faceted agency. I am excited to work closely with….

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marketing resolutions 2018

Marketing Resolutions for 2018

We’re at the beginning of a new year.   Now is the perfect time to take a step back, analyze the what you did over the past 12 months, and build a strong plan for 2018.   This may seem like a daunting task. That’s why you should start planning now. We’re giving you a checklist of the most important things you should do in the coming weeks.   Ensure business listings are accurate If you’re not already on top of this, potential customers may end up someplace other than your storefront. Don’t let old phone numbers or former street….

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iPhone X facial recognition

Could the iPhone X Change Digital Advertising?

You took the plunge about the iPhone X and you’re not even sure if you’re supposed to say iPhone X or iPhone ten. But what’s the big difference between this model and the one you had before collecting a new monthly payment added to your stack of bills? Facial recognition is the big difference. Are you unlocking your phone or is it unlocking you? This could bring in a new era for marketers. Since the announcement of the iPhone X, facial recognition has quickly become the topic of dinner conversations everywhere. Facial recognition used to be reserved for top secret….

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High Quality Web Pages

How to Improve the Google Ranking of Your Site

There’s a list of factors Google considers when grading your pages as high or low quality. These range from page load times to grammatical mistakes. Top rankings are crucial to the success of your business. According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent of less of total traffic. Today, we’re going to unlock the secrets of how to improve your Google ranking.     What is considered high quality for Google?   Unique content Valuable Content Google wants relevant helpful content. This is information that’s typically….

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paid social media budget

Why You Should Increase Your Paid Social Media Budget

These days, Facebook, Twitter, Instagram and other social media platforms are changing the way clients and businesses interact. Social media is certainly something that you can’t afford to ignore.   Paid social is having a banner year in 2017. Analysts from HootSuite predicted that social ad spending will top $35 billion this year.  Judging by the past several years, which have each seen consistent growth, that growth will continue into the future.     As long as you do it right – paid social is an excellent investment in your marketing plan. Here are 3 reasons why.     Paid….

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keyword research

A Guide to Keyword Research

There’s no need for me to go on and on about why keyword research is essential for your brand’s  marketing success. It is important however, to note there is no universal approach to executing keyword research. It will vary based on:   Your website (authority, number of pages, quality of content, etc); Your goals and objectives (branding, exposure, traffic, leads, sales); Your budget, resources and deadlines; Your industry and competitive landscape. I am going to give you a keyword research framework that can easily be adjusted depending on the goals and resources of your brand or product.   Evaluate top….

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Mobile Friendly Website

Mobile Friendly Website. Why it’s Important

You’ve heard it before. You should have a mobile friendly website. But why? And how can you tell if it is or not?   First, Why a Mobile Friendly Website?   Reason #1: Increase in Usage of Mobile Devices   According to a January 2017 report from Pew Research, here are a few arguments that your company’s website should be accessable and easily navigable on a mobile device. (Note that by “mobile” we mean devices including smartphones, tablets and e-readers).   95% of Americans own a cell phone of some kind and almost 80% own a smartphone. (In 2011, smartphone….

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Importance of Color in Branding

Color is a Powerful Tool for Branding Your Business

While we understand that color is a powerful branding and advertising tool, what is less clear however is exactly how to use color to get the desired results. So here are a few tips for using color to effectively communicate your brand.   Keep Your Choices Simple   First of all, when choosing a color palette for your company logo or marketing materials, stick to a maximum of three. Keep in mind the fewer colors in your branding, the easier it is for consumers to associate your brand identity with your organization.   Remember, white and black count. For instance,….

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Digital Audience Segmentation TotalCom

Better Targeting with Digital Audience Segmentation

Digital ads aren’t like magazine or traditional television ads. Because digital ads come with a plethora of targeting options – from targeting devices to reaching specific people – digital audience segmentation can help you reach the right audience.   Digital Audience Segmentation Strategies   Demographic   First, is demographic segmention. This is the most basic and of course is where the audience (potential customer) is divided into externally measurable characteristics such as age, income, sex, etc.   Behavioral   Second, behavioral segmenting, This is a more focused form of market segmentation, which groups consumers based on specific consumption patterns they….

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Digital Social Trends

Digital Social Trends for Marketers 2017

It is important to be aware of these digital social trends so you can plan ahead, be prepared and remain competitive in your industry.   Digital Social Trends: Online Reviews When you initially hear of a new restaurant, local retail store or neighborhood coffee shop, your first move is to end the curiosity with an online search. When potential customers search for a business, they will instantly see the star rating and review panel. As a result, If reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. As a result, online reviews….

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Superbowl advertising

Super Bowl Ads: Keeping the Tradition in Traditional Marketing

CBS, one of the largest broadcasting services in America, gains millions of dollars in revenue from one event every year: the Super Bowl. Because of this, the cost of advertising on traditional marketing channels increases annually. Traditional marketing channels like television manage to stay lucrative with the help of live sports game which drive hundreds of millions of viewers to cable. This year 30-second advertising spots during the NFL championship game sold for over $4.5 million – an astounding sum! It was inevitable that prices spiked again for Super Bowl LI which took place at NRG Stadium in Houston, Texas…..

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