Blog

Creating Buyer Personas for Your Business

Once you have developed your digital and traditional marketing strategy, the next step to improving your brand is taking a look at your business’ buyer persona(s).   What Is a Business’s Buyer Persona? A buyer persona for your business is a fictional representation of your customer. Used in all aspects of your company, from marketing to sales, a persona is meant to personify an ideal customer to relate to current customers as a human not the general public. This sets the tone for all content creation, sales tactics, and product development.   How Do You Create a Buyer Persona? Depending….

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How to Make the Most of Branded Content

Branded Content To ensure an effective content marketing strategy, you must engage with your target audience and gain their trust, then stay out of the way. That is why brands today create branded content – content that can stand on its own as far as being entertaining and engaging, but is accompanied by the company’s brand that sponsors it. Branded content is one of the best ways to build brand associations and trust.   Gain Consumer Trust Beyond engaging your audience, you must gain their trust. Gaining trust will take time, but the end goal is brand loyalty, which is….

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Sharing Video Trends

Top Shared Video Ads of 2015

2015 was a good year for ads, especially video ads. Video advertising is a powerful tool that many brands took advantage of in the past year, as evidenced by the many video ads that were a hit. In total, the top 20 video advertising clips of 2015 were shared more than 40 million times! Thanks to millennials, videos are being shared right and left. See what makes a video ad make you want to watch it again and again with TotalCom Communications.   Animals Always Win   Who can pass on a video with a cute animal in it? Commercials….

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Marketing to Millennials

Marketing to Millennials

One of the latest advertising trends is to target Millennials. However, Millennials can be a pretty all-encompassing term. Do we need to get more specific? Perhaps we should focus on segmenting the market even further. Research has shown that targeting young consumers based on hobbies, preferences, and interests leads to higher ROI.   Approaching Millennials with a message that is age-blind and focuses instead on a particular message with inherent value is a smarter way to advertise.Young consumers are looking to experience your product or service, not simply use it. Take advantage of this desire. Find a creative traditional or….

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advertising budget

Budget Next Years Advertising Based on This Year’s Trends

Marketing today has ever-changing trends that may seem hard to stay on top of.  TotalCom of Tuscaloosa and Huntsville can help you stay ahead of the trends, offering these tips to help you determine how to segment your advertising budget.   Digital Advertising vs. TV Advertising   True to popular belief, digital advertising is rising in popularity. As the new year approaches, the speed with which digital advertising is beating out other more traditional advertising channels continues to increase. Is TV advertising still relevant? Newspaper? Outdoor? The answer is definitely yes. However the two should go hand in hand. As….

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Email Marketing

Holiday Madness In Your Inbox

Christmas sales, Hanukkah messages, and holiday specials. Do you get thousands of holiday themed newsletters and emails from businesses in your inbox this time of year? We all do.   Email marketing steadily remains a successful marketing tactic throughout the year. So, making use of this method is certainly advantageous. Data from recent studies shows that customer click-through rate is high, especially during the holiday season, even though the number of emails sent during this season is significantly higher than during the rest of the year.   So, how do you make your business’ email marketing efforts stand out from….

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Advertising agency Tuscaloosa

3 Blog Writing Tips Experts Are Using

Creating the type of content that your audience wants to read takes practice and skill. What is to blame for content going unseen? The majority of the time it’s the headline. The headline is the first glimpse of the content your audience see. If it’s not enticing, they won’t click on it. Fortunately there are some techniques you can use to make sure your blog topics and headlines are pulling the type of click through rate you’re aiming for. Below, we have outlined 3 blog writing tips for compelling topics and titles. Blog Writing Tip 1: It’s All In The….

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Reputation Management with TotalCom

Monitor Your Brand Online

Everyday, people spend hours on social media, blogs, and online forums talking about their experiences with new products, advertising, and customer service. They’re talking about brands – both large and small.   Are they talking about yours? Here’s how to find out – and why you should listen!   Listen to the Online Conversation   The Internet has become the perfect place for potentially positive word-of-mouth marketing for your business. Not only can online conversations help engage customers with your brand and spread your message, they can also help drive traffic to your website.   The most important part is….

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Creative Ad Agencies

Why Advertising Agencies Sometimes Take So Long

Advertising agencies are often asked how long it will take to get this ad “out there”. So understanding lead times is important.   Lead time refers to the length of time between initiation and completion of a project. In advertising, this matters because creating an ad for print, TV, radio, or digital involves days, weeks or even months of preparation.   Here’s more on advertising agencies and lead times.   Lead Time in Advertising   In advertising, lead time often varies significantly from medium to medium.   With newer forms of marketing – digital, social media, etc. – lead times….

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Digital marketing

Digital Advertising: What’s the Most Effective?

  If you think digital advertising is dead due to the rise of content marketing, think again. While the benefits of effective content marketing are undeniable, all the content in the world isn’t going to do you any good if no one sees it. That’s where digital advertising comes into play!   Digital  advertising comes in a variety of forms; therefore, what’s best for your company depends on your industry, audience and objectives.   For example, some businesses do well with Facebook paid advertising. Others get great results with Google pay-per-click.   Let’s take a look at the most common….

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SEO Blog TotalCom Tuscaloosa

5 Tips to Search Engine Optimize Your Blog

  When you Search Engine Optimize your blog it can make a huge difference in the amount of traffic your blog receives. How can you SEO your blog? Try these 5 tips!   Most businesses recognize that they need a blog. Content marketing is a hot topic right now – and with good reason. More blog posts mean more traffic to your website! However, few businesses are maximizing their blogs potential because they are neglecting search engine optimization (SEO).   #1 Pick the Right Domain Name If you are blogging for your business, then house your blog on your business….

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Email Marketing

5 Email Marketing Tips to Grow Your Business

Email marketing is a great way to grow your business since you can reach a large number of people for a very low cost. Plus, the variety of content you can send is almost limitless!   However, you can’t just send out a bunch of emails telling people how great your product is. This tactic will quickly get you added to the spam filter and there goes your chance of landing in the inbox for that person ever again.   Therefore, you need an email marketing strategy!   Below are 5 email marketing tips to help you grow your business…..

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