Category Archives: Branding

Importance of Color in Branding

Color is a Powerful Tool for Branding Your Business

While we understand that color is a powerful branding and advertising tool, what is less clear however is exactly how to use color to get the desired results. So here are a few tips for using color to effectively communicate your brand.   Keep Your Choices Simple   First of all, when choosing a color palette for your company logo or marketing materials, stick to a maximum of three. Keep in mind the fewer colors in your branding, the easier it is for consumers to associate your brand identity with your organization.   Remember, white and black count. For instance,….

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Creating Buyer Personas for Your Business

Once you have developed your digital and traditional marketing strategy, the next step to improving your brand is taking a look at your business’ buyer persona(s).   What Is a Business’s Buyer Persona? A buyer persona for your business is a fictional representation of your customer. Used in all aspects of your company, from marketing to sales, a persona is meant to personify an ideal customer to relate to current customers as a human not the general public. This sets the tone for all content creation, sales tactics, and product development.   How Do You Create a Buyer Persona? Depending….

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How to Make the Most of Branded Content

Branded Content To ensure an effective content marketing strategy, you must engage with your target audience and gain their trust, then stay out of the way. That is why brands today create branded content – content that can stand on its own as far as being entertaining and engaging, but is accompanied by the company’s brand that sponsors it. Branded content is one of the best ways to build brand associations and trust.   Gain Consumer Trust Beyond engaging your audience, you must gain their trust. Gaining trust will take time, but the end goal is brand loyalty, which is….

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Brand Storytelling with Visuals

Brand Storytelling with Visuals

  Today’s culture is extremely visually oriented.  Brands should have a visual story. Brand storytelling with visuals is key for effectively marketing your products and services.   Today people are stimulated by visuals.  This is not to discredit or minimize great copy writing but our world has become visually oriented.  Practically everyone has a smart phone with a camera and most people are using them.  And sharing their photos and videos.  It can certainly be seen in the rapid rise of photo-centric social platforms.  To prove the point, Facebook reached 100 million users in 4 years but it took Instagram….

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