Category Archives: Creative Design

Importance of Color in Branding

Color is a Powerful Tool for Branding Your Business

While we understand that color is a powerful branding and advertising tool, what is less clear however is exactly how to use color to get the desired results. So here are a few tips for using color to effectively communicate your brand.   Keep Your Choices Simple   First of all, when choosing a color palette for your company logo or marketing materials, stick to a maximum of three. Keep in mind the fewer colors in your branding, the easier it is for consumers to associate your brand identity with your organization.   Remember, white and black count. For instance,….

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