Category Archives: Millennial Marketing

Marketing to Millennials

Marketing to Millennials

One of the latest advertising trends is to target Millennials. However, Millennials can be a pretty all-encompassing term. Do we need to get more specific? Perhaps we should focus on segmenting the market even further. Research has shown that targeting young consumers based on hobbies, preferences, and interests leads to higher ROI.   Approaching Millennials with a message that is age-blind and focuses instead on a particular message with inherent value is a smarter way to advertise.Young consumers are looking to experience your product or service, not simply use it. Take advantage of this desire. Find a creative traditional or….

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