Category Archives: New

iPhone X facial recognition

Could the iPhone X Change Digital Advertising?

You took the plunge about the iPhone X and you’re not even sure if you’re supposed to say iPhone X or iPhone ten. But what’s the big difference between this model and the one you had before collecting a new monthly payment added to your stack of bills? Facial recognition is the big difference. Are you unlocking your phone or is it unlocking you? This could bring in a new era for marketers. Since the announcement of the iPhone X, facial recognition has quickly become the topic of dinner conversations everywhere. Facial recognition used to be reserved for top secret….

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High Quality Web Pages

How to Improve the Google Ranking of Your Site

There’s a list of factors Google considers when grading your pages as high or low quality. These range from page load times to grammatical mistakes. Top rankings are crucial to the success of your business. According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent of less of total traffic. Today, we’re going to unlock the secrets of how to improve your Google ranking.     What is considered high quality for Google?   Unique content Valuable Content Google wants relevant helpful content. This is information that’s typically….

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keyword research

A Guide to Keyword Research

There’s no need for me to go on and on about why keyword research is essential for your brand’s  marketing success. It is important however, to note there is no universal approach to executing keyword research. It will vary based on:   Your website (authority, number of pages, quality of content, etc); Your goals and objectives (branding, exposure, traffic, leads, sales); Your budget, resources and deadlines; Your industry and competitive landscape. I am going to give you a keyword research framework that can easily be adjusted depending on the goals and resources of your brand or product.   Evaluate top….

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Mobile Friendly Website

Mobile Friendly Website. Why it’s Important

You’ve heard it before. You should have a mobile friendly website. But why? And how can you tell if it is or not?   First, Why a Mobile Friendly Website?   Reason #1: Increase in Usage of Mobile Devices   According to a January 2017 report from Pew Research, here are a few arguments that your company’s website should be accessable and easily navigable on a mobile device. (Note that by “mobile” we mean devices including smartphones, tablets and e-readers).   95% of Americans own a cell phone of some kind and almost 80% own a smartphone. (In 2011, smartphone….

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Digital Audience Segmentation TotalCom

Better Targeting with Digital Audience Segmentation

Digital ads aren’t like magazine or traditional television ads. Because digital ads come with a plethora of targeting options – from targeting devices to reaching specific people – digital audience segmentation can help you reach the right audience.   Digital Audience Segmentation Strategies   Demographic   First, is demographic segmention. This is the most basic and of course is where the audience (potential customer) is divided into externally measurable characteristics such as age, income, sex, etc.   Behavioral   Second, behavioral segmenting, This is a more focused form of market segmentation, which groups consumers based on specific consumption patterns they….

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Digital Social Trends

Digital Social Trends for Marketers 2017

It is important to be aware of these digital social trends so you can plan ahead, be prepared and remain competitive in your industry.   Digital Social Trends: Online Reviews When you initially hear of a new restaurant, local retail store or neighborhood coffee shop, your first move is to end the curiosity with an online search. When potential customers search for a business, they will instantly see the star rating and review panel. As a result, If reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. As a result, online reviews….

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Marketing to Millennials

Marketing to Millennials

One of the latest advertising trends is to target Millennials. However, Millennials can be a pretty all-encompassing term. Do we need to get more specific? Perhaps we should focus on segmenting the market even further. Research has shown that targeting young consumers based on hobbies, preferences, and interests leads to higher ROI.   Approaching Millennials with a message that is age-blind and focuses instead on a particular message with inherent value is a smarter way to advertise.Young consumers are looking to experience your product or service, not simply use it. Take advantage of this desire. Find a creative traditional or….

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Advertising agency Tuscaloosa

3 Blog Writing Tips Experts Are Using

Creating the type of content that your audience wants to read takes practice and skill. What is to blame for content going unseen? The majority of the time it’s the headline. The headline is the first glimpse of the content your audience see. If it’s not enticing, they won’t click on it. Fortunately there are some techniques you can use to make sure your blog topics and headlines are pulling the type of click through rate you’re aiming for. Below, we have outlined 3 blog writing tips for compelling topics and titles. Blog Writing Tip 1: It’s All In The….

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Reputation Management with TotalCom

Monitor Your Brand Online

Everyday, people spend hours on social media, blogs, and online forums talking about their experiences with new products, advertising, and customer service. They’re talking about brands – both large and small.   Are they talking about yours? Here’s how to find out – and why you should listen!   Listen to the Online Conversation   The Internet has become the perfect place for potentially positive word-of-mouth marketing for your business. Not only can online conversations help engage customers with your brand and spread your message, they can also help drive traffic to your website.   The most important part is….

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Creative Ad Agencies

Why Advertising Agencies Sometimes Take So Long

Advertising agencies are often asked how long it will take to get this ad “out there”. So understanding lead times is important.   Lead time refers to the length of time between initiation and completion of a project. In advertising, this matters because creating an ad for print, TV, radio, or digital involves days, weeks or even months of preparation.   Here’s more on advertising agencies and lead times.   Lead Time in Advertising   In advertising, lead time often varies significantly from medium to medium.   With newer forms of marketing – digital, social media, etc. – lead times….

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Digital marketing

Digital Advertising: What’s the Most Effective?

  If you think digital advertising is dead due to the rise of content marketing, think again. While the benefits of effective content marketing are undeniable, all the content in the world isn’t going to do you any good if no one sees it. That’s where digital advertising comes into play!   Digital  advertising comes in a variety of forms; therefore, what’s best for your company depends on your industry, audience and objectives.   For example, some businesses do well with Facebook paid advertising. Others get great results with Google pay-per-click.   Let’s take a look at the most common….

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SEO Blog TotalCom Tuscaloosa

5 Tips to Search Engine Optimize Your Blog

  When you Search Engine Optimize your blog it can make a huge difference in the amount of traffic your blog receives. How can you SEO your blog? Try these 5 tips!   Most businesses recognize that they need a blog. Content marketing is a hot topic right now – and with good reason. More blog posts mean more traffic to your website! However, few businesses are maximizing their blogs potential because they are neglecting search engine optimization (SEO).   #1 Pick the Right Domain Name If you are blogging for your business, then house your blog on your business….

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