It is important to be aware of these digital social trends so you can plan ahead, be prepared and remain competitive in your industry.
Digital Social Trends: Online Reviews
When you initially hear of a new restaurant, local retail store or neighborhood coffee shop, your first move is to end the curiosity with an online search. When potential customers search for a business, they will instantly see the star rating and review panel. As a result, If reviews are subpar, negative or non-existent, the chances of those consumers giving you a shot decrease drastically. As a result, online reviews are important for a number of reasons, and have major implications through their ability to affect:
- Your rankings in local search engines
- Which search results actually gets clicked on
- Consumers purchasing decisions
Digital Social Trends: Diversity
Consumers, especially millennials, are all about seeing changing ideas and gender diversity in advertising as well as multicultural needs. Futhermore, the demographic shift of the ad audience has far outpaced the demographic shift of the ad industry. For best results, don’t just reflect society—push it forward. When brands do, they’ll see a business impact. It should be noted that three-quarters of millennials say they’re more likely to consider a brand that positively reflects their culture.
Digital Social Trends: Dense Content
Attention spans have fallen to goldfish-like levels. The vast amount of brands we follow has forced us to filter out the majority of messages we see as white noise. We skim articles. We skip posts. We share articles after only reading the headline. In response, as marketers, we have to create content where every line and word counts. If not, we run the risk of consumers scrolling past our content without a second glance.
Need help analyzing which current trends in digial and social media are right for your company? Contact TotalCom Marketing today. We’d love to hear from you.