“Build with the Best” campaign for the Homebuilder’s Association of Alabama won the Best PR Program by a state association in the National Association of Home Builders’ Associate Excellence Awards competition.
This award is presented to Home Builders Associations who were able to most effectively spread their message, in an innovative manner using multiple platforms.
TotalCom’s work for the state association included both traditional and digital media including television, digital outdoor, and print advertising in addition to digital display and paid social media ads. All efforts directed consumers to a new website, bamasbestbuilders.com, that included a directory of the member builders searchable by geographic region.
We worked with Lisa Watkins, PR Director for HBAA, to develop the campaign.
Below are the TV and print components: