The Power of Storytelling to Build Your Brand
An efficient and effective way to build a brand is by telling a good story. Authentic experiences, testimonials, and success stories help...
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Lori Moore
Jul 93 min read
Information or Inspiration: What Drives Audience Engagement with Brands
Audiences often seek both inspiration and information from brands, but their primary needs can vary depending on their situation and...
Lori Moore
Oct 14, 20232 min read
The Power of Authenticity in Branding During Economic Downturns
In the face of global challenges, the role of authenticity in branding has never been more essential. While some industries face specific...
Lori Moore
Oct 27, 20224 min read
Boosting Brand Awareness Through Experiential Marketing
As inflation and supply chain disruptions continue to loom over the U.S. economy, marketers are continually searching for innovative ways...
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Jun 16, 20224 min read
How To Improve Brand Reputation
Recognizing When Your Brand Is Losing Its Luster If your marketing seems less effective or success benchmarks aren’t being met, it may be...
Nancy Siniard
Sep 23, 20211 min read
Rebranding of the Huntsville City Schools
In the spring of 2021, the Huntsville office of TotalCom Marketing was contacted by the Huntsville City Schools System requesting a...
Lori Moore
Mar 9, 20212 min read
Ways to Improve Your Customer's Experience with Your Brand
For years, we've talked about improving the customer experience. Now it's time to walk the talk. Customers want information and service....
Nancy Siniard
Oct 29, 20201 min read
A new logo for a new era for a premier engineering company.
In early 2020, Davidson Technologies approached our company to do a whole new logo and rebranding of their soon to be 25-year-old...
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Jun 17, 20191 min read
Pine Belt Wireless In-Store Signage
Pine Belt Communications has 9 storefront locations, and previously there was no continuity in interior signage or design. Our project...
Sarah Kaiser
Apr 18, 20191 min read
The Westervelt Company Rebranding Campaign
The Westervelt Company, in business for over 50 years, went through a major rebranding with new logos and corporate standards to create a...
Sarah Kaiser
Mar 25, 20192 min read
5 Tactics You Should be Integrating Into Your Marketing Strategy:
Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements...
Nancy Siniard
Mar 12, 20191 min read
Alison Wellness Clinic's Marketing Journey
The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice...
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Mar 6, 20182 min read
Creating and Using Buyer Personas to Improve Your Marketing
One way to improve your brand is taking a look at your business’ buyer persona(s). What Is a Business’s Buyer Persona? A buyer persona...
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Feb 27, 20182 min read
Brand Storytelling with Visuals
Today’s culture is extremely visually oriented. Brands should have a visual story. Brand storytelling with visuals is key for...
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Feb 13, 20182 min read
Make the Most Out of Branded Content
Branded Content To ensure an effective content marketing strategy, you must engage with your target audience and gain their trust, then...
Jimmy Warren
Jan 5, 20182 min read
Understanding Color Psychology in Branding: The Power of Color
Color psychology in branding is a fascinating area that delves into how colors can influence consumer perceptions and decisions. While...
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