Marketing Trends & Insights

An efficient and effective way to build a brand is by telling a good story. Authentic experiences, testimonials, and success stories help...

Audiences often seek both inspiration and information from brands, but their primary needs can vary depending on their situation and...

In the face of global challenges, the role of authenticity in branding has never been more essential. While some industries face specific...

As inflation and supply chain disruptions continue to loom over the U.S. economy, marketers are continually searching for innovative ways...

Recognizing When Your Brand Is Losing Its Luster If your marketing seems less effective or success benchmarks aren’t being met, it may be...

In the spring of 2021, the Huntsville office of TotalCom Marketing was contacted by the Huntsville City Schools System requesting a...

For years, we've talked about improving the customer experience. Now it's time to walk the talk. Customers want information and service....

In early 2020, Davidson Technologies approached our company to do a whole new logo and rebranding of their soon to be 25-year-old...

Pine Belt Communications has 9 storefront locations, and previously there was no continuity in interior signage or design. Our project...

The Westervelt Company, in business for over 50 years, went through a major rebranding with new logos and corporate standards to create a...

Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements...

The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice...

One way to improve your brand is taking a look at your business’ buyer persona(s). What Is a Business’s Buyer Persona? A buyer persona...

Today’s culture is extremely visually oriented.  Brands should have a visual story. Brand storytelling with visuals is key for...

Branded Content To ensure an effective content marketing strategy, you must engage with your target audience and gain their trust, then...

Color psychology in branding is a fascinating area that delves into how colors can influence consumer perceptions and decisions. While...