Marketing Trends & Insights

* terms added at last update You know it’s important to optimize your website for search engine results, but SEO jargon can feel like a...

More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...

Though it may seem daunting, marketing to Gen Z is likely easier than you think and can generate impressive results for your brand.

In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...

In 2019, Google introduced Google Analytics 4 to address evolving measurement standards and announced plans to officially sunset...

Our client Thibodaux Regional Health System brought home five more awards for its marketing efforts in 2021. Thank you to Thibodaux...

How To Leverage The Free Marketing Tool. Whether your brand operates a vast eCommerce platform, a local restaurant, or something in...

Meta Business Manager (formally Facebook Business Manager) allows you to manage all your business’ Facebook activity in one place. The...

Even if you’re new to marketing, you’ve probably heard the term “pay to play.” This phrase basically means that you’ll need to spend...

LinkedIn launched in 2003, the same year as MySpace (remember that one). Since then, it has remained committed to being a platform for...

Over the past year, we've learned that to reach our audiences, we need to connect with them digitally 24/7–365. Making these digital...

Online shopping has seen exponential growth and consumers may not shift back to in-store. We must meet customers digital expectations

Throw last year's marketing strategy out the window, 2021 is a brand new world.

If we suggested you use a portion of your marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would...

Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements...

The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice...

Every business wants to grow its customer base. That is the job of marketing: to increase brand awareness and build positive...

This blog was inspired from a session “How to Conduct Your Own Fast, Affordable Consumer Research”* presented at “SHSMD Connections 18,”...

Marketing is competitive. Brand messages inundate consumers. Thousands every day. So, in all markets and in every category, marketing is...

Let's face it: it is incredibly easy to shop for whatever you need online in 2018. Heck, you can even buy a car online without ever...