Marketing Trends & Insights

Oct 8, 20232 min read

Reputation Management in the Digital Age: Navigating the Sea of Misinformation

Reputation management is paramount for brands and businesses across all sectors, its effectiveness directly influences customer trust and...

Oct 13, 20225 min read

SEO Glossary: 39 Essential SEO Terms

* terms added at last update You know it’s important to optimize your website for search engine results, but SEO jargon can feel like a...

Sep 13, 20224 min read

What’s Trending: Marketing to Gen Z, Part 2

More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...

Jun 20, 20224 min read

Google Analytics 4 Vs. Universal Analytics

In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...

Jun 20, 20221 min read

Google Analytics 4: How To Prepare For The Migration

In 2019, Google introduced Google Analytics 4 to address evolving measurement standards and announced plans to officially sunset...

Jun 17, 20222 min read

Going For Gold: TotalCom Healthcare Client Wins 5 Aster Awards

Our client Thibodaux Regional Health System brought home five more awards for its marketing efforts in 2021. Thank you to Thibodaux...

Jun 9, 20222 min read

What Is Meta Business Manager?

How To Leverage The Free Marketing Tool. Whether your brand operates a vast eCommerce platform, a local restaurant, or something in...

Jun 9, 20222 min read

Meta Business Manager Set-Up: Step By Step Tutorial

Meta Business Manager (formally Facebook Business Manager) allows you to manage all your business’ Facebook activity in one place. The...

May 13, 20222 min read

Stay Relevant with “Pay to Play” in Digital Marketing

Even if you’re new to marketing, you’ve probably heard the term “pay to play.” This phrase basically means that you’ll need to spend...

May 31, 20171 min read

Southeast Alabama Medical Center Earns Judges Choice at Aster Awards

Congratulations and thank you for allowing us the opportunity to be part of the planning and creative execution of this campaign for the...

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