PROJECT/CAMPAIGN: Multimedia Campaign

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SITUATION: Guntersville native now Dallas developer Patrick Lawler seized an opportunity to buy a 300-acre tract of undeveloped land on highly desirable Lake Guntersville in Guntersville, Alabama. With the highest quality of amenities, including private boat slips, a clubhouse with an infinity pool and a gymnasium, tennis and basketball courts, a stocked pond and a children’s playground, every feature is world class. Feeling that the affluent Huntsville market would be his primary target, he sought our services to promote the project in the Huntsville area.

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SOLUTION: We kicked off the campaign at the time of the fall parade of homes, targeting high-end households with direct mail, billboards, digital and Facebook ads and print ads in local magazines. At this time, phase I is completely sold and phase II is close to being sold out.